As the global community comes closer together, Kiss, Bow, or Shake Hands: Sales & Marketing will be a valuable resource to every person in every industry around the world. 
Gil A. Cardon , Convention Manager, Japan National Tourism Organization

Just as you can be a connoisseur of wine, Kiss, Bow or Shake Hands: Sales and Marketing can help make you a connoisseur of cultures, philosophies, business behaviors, and social practices. Read it not just for work, but for the human side as well.
Giuseppe G. B. Pezzotti, Sr. Lecturer, Cornell University School of Hotel Administration

Terri has accurately and succinctly captured the key issues that businesspeople or tourists need to know when traveling. It is spot on, and a very valuable resource! Thomas M. Feifar, Director of Foreign Military Sales, NAVISTAR Defense

As today's global workplace becomes more competitive,   Kiss, Bow, or Shake Hands: Sales & Marketing provides practical "real world" examples on how to behave, interact, and communicate successfully while working internationally. A must have for all global marketers!
Mary Ogle, Head of Global Market Access, Sanofi Pharmaceuticals

I'm a huge fan of Kiss, Bow or Shake Hands.  And now I can consult KBSH: Sales and Marketing before I head off to a new country – just to make sure I don't commit a faux pas, or make a fool of myself. Johnny Jet, Travel Personality and Founder of JohnnyJet.com

With precise, down to earth, eye opening comments, Terri Morrison builds -once again- the necessary bridges to understand different cultures...and avoid moves that can end up in embarrassment, if not disaster.
Marcelo Bombau, Partner, M.& M. Bomchil Abogados (The Law Firm of M.& M. Bomchil) Buenos Aires - Argentina
In an increasingly globalized environment, the ability to understand how businesses work across cultures is vital for success. Most of the growth potential for U.S. companies lies in overseas markets and Kiss, Bow, or Shake Hands: Sales & Marketing should be required reading for both students and practitioners of international business.
Kim Cahill, Director, Institute of Global Management Studies
Fox School of Business, Temple University

Terri Morrison does a consistently excellent job of making the cross-cultural jump understandable, interesting and exciting.  This newest Kiss, Bow: Sales and Marketing promises to be an excellent resource for anyone aspiring to do business abroad. Brian Hirsch, Ed.D, Director, Trinity Career Services
Trinity University

The authors are able to look through their cultural lens and provide an in-depth and valuable overview of the entire spectrum of sales and marketing characteristics in G-20 countries. Essential for business travelers, students, and tourists alike if they are to avoid major "cultural collisions" or costly faux pas. Anyone thinking globally at any level should retain a copy of this book as a personal reference.
John J. Gerace, Ph.D., P.E.
EVP, Energy Edge Technology

Once again, Morrison has delivered the goods: An informative, current, and reliable guide that is also, mirabile dictu!, a pleasure to read.  Brava!
Joanne St. John, former President and Publisher, International Academy at Santa Barbara

When traveling to different countries, people need be conscious of cultural differences, many of which are extremely subtle. When conducting business, you should be prepared for nuances that aren't obvious.   Kiss, Bow or Shake Hands: Sales and Marketing is an excellent manual for people working or traveling abroad. There's too much at risk to make faux-pas that could be avoided and might very well kill a deal. Terri Morrison's book can demystify the ways others conduct business and more. 
Karen Fawcett, President, Paris New Media, LLC www.bonjourparis.com

Kiss, Bow or Shake Hands is the perfect supplement to my Business Communications courses: it introduces students to the concept that how we do it 'over here' isn't necessarily how they do it 'over there', and being unaware of that basic fact can doom your cross-cultural business transactions. Students tell me it's the most important lesson they learn all semester.
Kris Swank, Business Instructor, Northern Arizona University

For years I’ve relied upon the Kiss, Bow or Shake Hands book series, especially when entering new global markets. The latest Sales & Marketing edition includes very helpful and practical tips and information that every global marketer and sales professional can put to good use.      
Joseph J. Douress, SVP Global Marketing, Elsevier Global Medical Research

Every international trip should start with a quick read of Kiss, Bow or Shake Hands: Sales and Marketing!  The tips provide terrific insight into local business customs and cultural values - and will generally keep you from embarrassing yourself by throwing a big ole Texas bear hug on your prospects in Japan! 
Michal Stewart, Global Travel Manager, Sabre Holdings

The new Kiss Bow or Shake Hands: Sales and Marketing offers the right balance of practical information and cultural context. It will surely give our sales teams an added edge! 
Dan Lyons, Sr. Human Resources Training Specialist, Nokia Location & Commerce